Marketing Stat Must-Haves: Hubspot just released the ultimate list of marketing stats for 2024. Our fave findings:
- 29% of marketers list SEO as a top trend they leverage.
- Google accounts for over 95% of global mobile search market share.
- Email marketing is one of the most effective channels for driving conversions.
- 39% of marketers list optimizing on-page content based on keywords as their top SEO strategy.
AI for Video Creation: OpenAI shared a preview of its new text-to-video tool called “Sora.” Will businesses and marketers utilize this tool? Will its use be regulated? We’ll have to wait and see.
New Decentralized App: Bluesky, the decentralized version of Twitter, is officially out of its beta phase and available to all users. In their announcement post, Bluesky wrote, “Whether it’s your timeline or content filters, on Bluesky, you can easily customize your social experience.”
Tracking Your Website’s Data: Google just introduced trend change detection, “a new type of insight that surfaces subtle but long-lasting and important changes in your data.” It will highlight sudden spikes or dips in data, as well as more subtle changes over a longer period of time.
